Ethical marketing
نویسندگان
چکیده
منابع مشابه
Ethical Challenges in Viral Marketing
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
متن کاملIs There More to Ethical Marketing than Marketing Ethics?
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for stricter controls over business practices. This paper outlines a variety of ways in which people deal with ethical issues, and suggests that most simply add to the problem. It is suggested that the objectives of business and even the language of business also put business people 'at risk' of une...
متن کاملAnalyzing Ethical Decision Making in Marketing
Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...
متن کاملMarketing Researcher Ethical Sensitivity : Conceptualization , Measurement , and Exploratory Investigation
Theoretical models of marketing ethics propose that people first must perceive the presence of an ethical issue before the process of ethical decision making can begin. Through the concept of ethical sensitivity, the authors explore why some marketing researchers and not others recognize and ascribe importance to the ethical content in their decision situations. The authors examine two rival de...
متن کاملCorporate Social Responsibilty (CSR) and Ethical Issues in Marketing
An ethical issue is an identifiable situation and also an opportunity which requires an individual or organization to choose from the actions that must be evaluated as right or wrong, ethical or unethical, etc. Product– related ethical issues arise when marketers fail to disclose the risks associated with a product. In pricing, common ethical issues are price fixing or failure to disclose the f...
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ژورنال
عنوان ژورنال: British Dental Journal
سال: 2006
ISSN: 0007-0610,1476-5373
DOI: 10.1038/sj.bdj.4813532